email marketing south africa - email newsletters - email surveys - viral competitions
TARGET
MESSENGER
VIRAL EMAIL COMPETITIONS
MaRKHAM
The objective
The objective of the campaign was to attract young, urban trend setters to the brand,
The Markham campaign was sent out to an initial
list of 12000 men.
The Result
We managed to grow the list to a substantial 76000 potential customers in just over 3 weeks, a
great result.
Clinique
The Objective
The object of this campaign was two-fold:
1) To grow the list of potential customers within their target market
2) Convert the new customers into walk in shoppers
The Result
We achieved a significant growth of over 65 132 new customers to their database, and
measured over 5633 in-store conversions within 2 weeks, by offering a product sample.
