| Dear Member, |
| I recently came across an article from Ken Krogue who asks the question: 'Imagine if I walked into a shoe store and asked to fit a pair of shoes, and the assistant only replied to me the next day?' |
“Crazy!” you would say, but it happens in our industry (as it does in others for that matter). The expectation from customers today is to receive an answer within 30 minutes, and if they don’t, they simply go elsewhere. Read more about how customers expect dealerships to respond to Internet queries in our article in this issue on making the most of Internet leads.
We also bring you topical industry happenings and news from our dealers in this issue.
All the best,
Pieter Wessels
CEO IDA Group of Companies
PS. It is almost time for the Rugby World Cup! Click here for all the fixtures. |
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| FAIS – Section 13(1)(c) implementation feedback |
| We, at IDA Risk Management, would like to thank all our Dealer Members for their support and co-operation thus far. |
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| SuperSpark attends Forum Meetings - and offers valuable advice |
SuperSpark's recent flight plan included stopovers in Bloemfontein and KwaZulu-Natal.
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News and Views from the Crow's Nest:
Making the most of Internet leads |
| Businessman John Wanamaker is quoted as saying 'Half the money I spend on advertising is wasted; the trouble is, I don't know which half.' |
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| IDA CARE Foundation hosts handover |
| The IDA CARE Foundation recently hosted the Sani2C handover for Baby Moses. |
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| IDA Dealer Member Zone: welcome to new members and news from IDA Dealer Member floors |
| Thank you to all our dealers who continue to send in news from their floors. Click here for some interesting snippets. | | |
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Heads-Up is a monthly electronic newsletter for members of the IDA. If, for any reason, you no longer wish to receive this communique, kindly unsubscribe here. Editorial co-ordination by The Hothouse Communications, 011 678 3545. | | | | |
